Building a Successful Blog

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Technorati quotes in its latest State of the Blogosphere that it has indexed 133 million blogs since 2002. And there are thousands of new sites born daily. A few of these last and a number of them do not. They don’t last because the blog publisher gives up before they really begin. Or they die a fast death on account of this blogger not doing what is needed to make certain their blog succeeds.Many, if not the majority of the folks I speak with about blogging ask the exact same question,”how do I compete with 133 million blogs and get traffic on mine?” Yes, there might be 133 million sites being indexed by Technorati. The question you need to consider, how many of those sites are active. Can they post any longer and did they ever post to them. I’d venture the guess the answer is no. However there are ways to make sure your blog will be prosperous.The very first thing you will need to do is to make sure that your blog does not neglect before it even gets started. And you have to be aware of why blogs fail.Here are some of the reasons blogs neglect 1. Not setting clearly defined goalsThere are a range of reasons you may want to start a site for your business. However, before you start, what exactly are you wanting to accomplish with your site. Is it to reach out and connect with your clients and/or customers. Provide your clients and/or clients a way to offer you feedback or input on your business. Would you like a blog so that you may truly have a way to”advertise” your merchandise or services? Or are you wanting a way to market by employing an educational established promotion tool in which you provide information to your audience so they are better educated. Are you seeking to drive visitors to your business Web site, increase subscriptions to your newsletter or other company book. Or are you attempting to get people to speak about you in the media or on other blogs.Regardless of what the goal of your site may be, the secret is to set some and make sure they are clearly defined. You want you and your team to understand just what you’re wanting to accomplish by investing your time and resources in this type of marketing tool. Having clearly defined goals is also a must, should you ever expect to be able to figure your return on your investment in doing a blog.Lately on Altitude Branding, Amber had a Fantastic post called, ROI Begins In The End. In the article she makes this announcement:You cannot compute a yield on anything if you don’t know whether or not your goals – along with your definitions of Return and Investment – are the right ones. As a marketer or a communicator, you may decide you wish to drive visitors to your website, increase subscriptions to your newsletter, get folks to blog around you.We have often measured success in advertising based on genders. Awareness. These items are measurable. But sometimes they are based within our own corporate egos. Is that what makes your customers do business with you? Would you know for sure that those 25 blog post mentions are moving them closer to you? What about the journey toward this sale? Does that have worth?You have to have clearly defined goals should you ever expect to be aware of if you are getting a return on your investment. So many, no make that too many bloggers are so hung up on the numbers, they’re completely missing what’s really important when measuring ROI. Does exactly what I am doing thing to the customer? The secret of great marketing is about one thing – your customers. Nothing else matters.That quotation comes from one of their best post I’ve read in a very long time about articles, Developing Relevant Content is all about One Thing. They move on to give four questions you should be asking yourself:O What keeps your client up at night?O How do they maintain themselves educated to be able to do their jobs better? O How do they engage with each station? When you’re considering the goals you have for your company blog, you have to ask yourself these 4 questions. And you have to ask whether your goals match up with all four of them. 2. Unrealistic needs and expectations to your blog.I am not going to sugar coat it one bit. To have a successful blog which is fulfilling your goals and getting noticed takes work. You will have to make the time to post to it a whole lot. If you can’t do it daily, you need to be setting as your goal to post to it at least 3 or 4 times every week. The frequency of how many times you post also depends upon how long the post are.If you are doing short post which don’t require a lot of time, you need to be able to crank out those pretty easy. If they are long, like this one (maybe a bit too long) that you are going to have to put aside some time to sit down, write and research. If you don’t post to your site, it is going to fail. You’re not likely to have the”ROI” you believe you should be getting and you will let it rot on a vine. I am serious.If you aren’t serious about making the time to post to a site, don’t even begin one. Go out and purchase Yellow Page advertising and put up a static Web site. However, if you are seriously interested in giving your customers and/or customers a means to receive their hands on up to date, relevant content, do a site. If you would like to advertise and not just advertise, do a site. If you want to develop a relationship with your customers in order that they become readers and later customers and/or customers, do a blog.A successful blog takes work and time. But it is well worth every bit of their work and resources you allocated for this.3. Not being prepared to performing research on what you should blog around and being consistent in your posting frequency. Next to the claim that I don’t have time to blog, not knowing what to write about is the next reason why I see company sites neglect. I’ve already talked about many approaches in which you can keep on top of what to write about in your blog. Below are some ideas you can use to help you get things to write about.O Read other blogs in your specialty O Blog about conventions you could go too Take client questions and make them a site posto Can some Keyword Researcho Invite guest bloggers or someone from within your own organization to site o Can a book or product reviewo Speak about new products or improvements in your own businesso Do a reader survey and post about the resultso Tutorials on how best to use your merchandise o FAQ’s you hear every single day in your small business These are only a couple and I know you can think about more. You’ve got to have a ready source of article thoughts so your site doesn’t fail for another reason and that’s consistency at the frequency of your post. If you don’t post on a regular basis, you’re not likely to raise your readership and your site will not last. You will loose interest in your site nearly as quickly as the readers will.4. Not being able to your readers to speak with you. If you want to receive my blood pressure up there are at least a few things you can do on your blog. One, not needing opinions and/or trackbacks in any way. Two, making me login or register to leave a comment.You have to provide your readers some mechanism where they may offer you feedback. You must provide them a means to comment about a blog article or to supply you with comments about you, your company and/or products. If you don’t, you aren’t blogging. In fact, I have always been of the place that a blog without commenting on it isn’t a blog at all. It’s just an ego stroking instrument for your blogger. It’s a conversation, but only a one way conversation. That type of blog isn’t attaining as far as teaching your audience in ways they feel they can take part in that instruction.Most bloggers that do not allow comments typically don’t from fear. Stress that something may be stated which they might not enjoy or might harm them. I am not saying you shouldn’t moderate comments. What I am saying is you have to allow comments on your site. Feedback or comments from the readers, good or bad creates a conversation and relationship between the reader and the business. Keep one thing in mind, the dialogue and/or opinions is happening somewhere, why not take the required steps so it happens on your business’ site?5. Try to go at it by yourself. I would be the first one to confess, it is easy to setup a simple site with such tools as TypePad, Blogger or WordPress. It is also easy to realize how lots of these DIY sites are now dead and no longer serving any function but taking up great cyberspace.The problem is that designing, starting and executing a blog is not what you are doing for a living. You’re in your particular business and you’re good at it. You most likely don’t know what possible complication there could be.

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